Tough Man, Tender Chicken

Business and Life Lessons from Frank Perdue

by Mitzi Perdue

Everyone who’s seen his TV commercials or eaten his chicken knows the business legacy of Frank Perdue. But this humble man was so much more. Profiled by his wife, Mitzi, the late Frank Perdue comes alive in the pages of Tough Man, Tender Chicken, and imparts lessons on life and business that are of value to everyone.

Along with the remarkable company he build, to his heirs Frank Perdue also left his hopes and dreams, embodied in a statement to them that says volumes about who this memorable man truly was:

An Ethical Will from Frank Perdue to his Dear Children, Grandchildren and Family Members (present or future)

I want little more than your long-term happiness. To be happy you need character and self-respect and these come from following your highest values. To be happy, consider the following:

  1. Be honest always.
  2. Be a person whom others are justified in trusting.
  3. If you say you will do something, do it.
  4. You don’t have to be the best, but you should be the best you can be.
  5. Treat all people with courtesy and respect, no exceptions.
  6. Remember that the way to be happy is to think of what you can do for others.  The way to be miserable is to think about what people should be doing for you.
  7. Be part of something bigger than your own self.  That something can be family, pursuit of knowledge, the environ­ment, or whatever you choose.
  8. Remember that hard work is satisfying and fulfilling.
  9. Nurture the ability to laugh and have fun.
  10. Have respect for those who have gone before; learn from their weaknesses and build on their strengths.

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